Pricing Intelligence

Find out how our company, with more than 25 years of expertise in pricing, could change the competitive and financial future of your business for the better.

Retail has changed — how about you?

We are pioneers in creating efficient pricing processes. And with over 25 years of experience, we have turned all that knowledge into a powerful pricing intelligence tool that will make retailers' lives easier in every way.

We are all about pricing


Expertise de mais de 25 anos em grandes redes varejistas.


Primeira empresa brasileira a oferecer uma solução digital integrada às principais atividades de pricing.


A specialized team of researchers and consultants with their very own methodology and nationwide coverage.


Consulting and training

Providing strategies and team training with category management concepts for companies at any stage of development.

Research and auditing

We have our own methodology and a qualified team. Using technology for price research done face-to-face, by telephone, or on-line.


Pricing intelligence software with price and margin optimization for retail, developed using strategic parameters and artificial intelligence.

Conheça nossa trajetória!

Assista a uma entrevista dada a Bluesoft e conheça mais sobre nosso Fundador e Diretor Executivo, Jorge Ortiz, e sua incrível trajetória no pricing.

Check out free content prepared by people who understand the subject